A novel project in India uses cell phones to broadcast news to villages.

Gaon Ki Awaaz (Voice of the Village) is a rural news bulletin in India which uses a mobile phone as the broadcast medium. The news is generated by the villagers and broadcasted in their local dialect by native journalists, something which was previously not possible because of widespread illiteracy, rendering newspapers and SMS alerts ineffective. Since cell phones and voice calls are cheap here, it makes the project viable.

A similar project is operating down south in a remote tribe, which focuses on hyperlocal news reported by local citizen journalists. These projects show the value of cell phones for distributing news which is highly relevant to the locals and broadcasted in a language easily understood by them.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in