Using Mobile Phones To Broadcast News

Using Mobile Phones To Broadcast News
Innovation

A novel project in India uses cell phones to broadcast news to villages.

Naresh Kumar
  • 30 march 2010

Gaon Ki Awaaz (Voice of the Village) is a rural news bulletin in India which uses a mobile phone as the broadcast medium. The news is generated by the villagers and broadcasted in their local dialect by native journalists, something which was previously not possible because of widespread illiteracy, rendering newspapers and SMS alerts ineffective. Since cell phones and voice calls are cheap here, it makes the project viable.

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