Central Saint Martins student Chelsea Campbell has turned a tried and true marketing strategy into the process and focus of a magazine with the live magazine Blood, Sweat and Fear, which took place between recently in London's Carnaby area.

Magazines often use launch parties to pique interest into their issues. Often, this is a business to business play to garner residual exposure for the product. As the print industry deals with revamping old strategies to remain relevant, Central Saint Martins student Chelsea Campbell has turned a tried and true marketing strategy into the process and focus of a magazine with the live magazine Blood, Sweat and Fear which took place between March 17th-March 21st in London’s Carnaby area. Read as Campbell explains the concept as well as the victories and limitations of constructing such an experiment.

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