A study conducted by the Georgia Tech, examines our relationship with technology, in this case Roombas.

A while back a friend related an observation from inside a Florida diner. During breakfast, as a number of middle aged couples (presumably tourists) discussed their plans for the day, they would occasionally refer to an absent third party, making statements like, “she can tell us how to get there” or “she'll know where to go”. What's more, they often mentioned this “person” by name. What this friend later realized, was that all of these patrons were talking about their automobile GPSs, engaging in the curious practice of humanizing modern technology, a behavior in which he incorrectly assumed he was the sole participant – his navigation system's name, Charlotte.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)