Why We Love Roombas: They’re Just Like Us

Why We Love Roombas: They’re Just Like Us

A study conducted by the Georgia Tech, examines our relationship with technology, in this case Roombas.

Scott Lachut, PSFK Labs
  • 4 march 2010

A while back a friend related an observation from inside a Florida diner. During breakfast, as a number of middle aged couples (presumably tourists) discussed their plans for the day, they would occasionally refer to an absent third party, making statements like, “she can tell us how to get there” or “she’ll know where to go”. What’s more, they often mentioned this “person” by name. What this friend later realized, was that all of these patrons were talking about their automobile GPSs, engaging in the curious practice of humanizing modern technology, a behavior in which he incorrectly assumed he was the sole participant – his navigation system’s name, Charlotte.

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