Zappos has launched an interesting new campaign centered around the notion of "delivering happiness."

Zappos has launched a new campaign centered around the notion of “delivering happiness”, a value that the company strives for by delivering customer service worthy of a “wow”, its No. 1 core value.

Zappos uses the spots to celebrate their customer service reps – known internally as their customer loyalty team, and emphasizes the notion that they are a brand “powered by service” and “happy to help. 24/7.” The first spot in the campaign features Zappos puppets portraying a customer and a customer service rep helping her with her question – based on an actual Zappos customer call.

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