$73,000 Bar Tab Makes Customers Think Twice About Drunk Driving

$73,000 Bar Tab Makes Customers Think Twice About Drunk Driving
technology

How do you make people aware of driving drunk when they don't think it's a big deal?

Kyana Gordon
  • 13 april 2010

How do you make people aware of driving drunk when they don’t think it’s a big deal? The $73,000 Bar Tab, a smart guerrilla marketing campaign executed by Bar Aurora and Boteco Ferraz with Ogilvy Brasil did. Two years ago, Brazil instituted a zero tolerance drunk driving policy, with 35,000 alcohol-related accidents  counted in the last year alone.

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