Luis Casadevall, one of the most prominent creative minds in the Spanish advertising business, has created a collaborative photo book using Facebook.

Luis Casadevall, one of the most prominent creative minds in the Spanish advertising business, has created a collaborative photo book using Facebook.

Titled I was passing by, it may be the first collaborative book created through the Facebook platform. Casadevall chose and uploaded 128 photos and his colleague Jose Luis del Corral wrote some headers. After a week he received over 1100 comments from different people expressing their feelings what the photographs remind them of. They will be printing a book with the photographs, headers and a selection of comments by different visitors.

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