Ad Agencies As Product Developers: iPad Case

Ad Agencies As Product Developers: iPad Case
technology

In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices.

Paloma M. Vazquez
  • 19 april 2010

In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices, like the iPad or Nook. The case’s key differentiating feature – on Sprint’s behalf – is a pocket for Sprint’s Overdrive 3G/4G Mobile Hotspot, which allows users to access a high speed connection on any wi-fi device from almost anywhere.

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