menu

American Apparel’s Creative Reuse

American Apparel’s Creative Reuse
Design & Architecture

American Apparel has devised an ingenious way to make use of fabric waste.

Laura Feinstein
  • 22 april 2010

Just in time for Earth Day comes a crafty new project from American ApparelCreative Reuse. The idea behind this ingenious plan is that the template used to cut fabric for garments always leaves a little material left over. Instead of tossing these piece, AA tries to design other styles which can be made out of that remaining fabric, at the same time as the originally intended garment is being manufactured. This cuts down waste both in terms of time and materials and is called “Mixed Marker” styles- a marker being the guide workers and machines use to cut the fabric. Things like underwear, bathing suits, and even more complicated garments like tank tops or pants can be made this way.

In addition AA will also be making some styles out of pure scraps – like scrunchies and hair bows. Be sure to check back in the future, as they’ll be rolling out a brand new site later this season.

Creative Reuse

+American Apparel
+creative reuse
+Design
+eco
+Environmental / Green
+Fashion
+fashion / apparel
+green
+recycle
+recycling

More in Fashion

Fashion

How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017
Fashion

Amazon Is Making Moves To Disrupt The Sportswear Apparel Industry

The company continues to expand into new categories and markets, this time looking to develop its own line of innovative sportswear

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.