Tiger and Earl Woods are doing it. Toyota is doing it. Owning up to mistakes isn't easy in any form, let alone via a medium that's never been about realism as much as it is about fantasies of success and perfection.

Tiger and Earl Woods are doing it. Toyota is doing it. Owning up to mistakes isn’t easy in any form, let alone via a medium that’s never been about realism as much as it is about fantasies of success and perfection. Yet, in part because of this context, these examples strike a powerful chord. It’s likely that when we have a some distance from the history that made these ads possible we’ll see how unvarnished honesty worked where skirting the issue with highly crafted brand hoo-ha couldn’t.

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