Apology Advertising

Apology Advertising
Advertising

Tiger and Earl Woods are doing it. Toyota is doing it. Owning up to mistakes isn't easy in any form, let alone via a medium that's never been about realism as much as it is about fantasies of success and perfection.

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  • 9 april 2010

Apology Advertising

Tiger and Earl Woods are doing it. Toyota is doing it. Owning up to mistakes isn’t easy in any form, let alone via a medium that’s never been about realism as much as it is about fantasies of success and perfection. Yet, in part because of this context, these examples strike a powerful chord. It’s likely that when we have a some distance from the history that made these ads possible we’ll see how unvarnished honesty worked where skirting the issue with highly crafted brand hoo-ha couldn’t.

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