Cadillac’s Cool Hunting iPad App
Cadlillac's iPad application was created in partnership with Cool Hunting and Front Ended.
BBH has just announced their first iPad application, the Cool Hunting app developed for Cadillac in partnership with Cool Hunting and Front Ended. The app offers a daily curation of design, culture and technology news, aligning with associated stories and aspects of Cadillac’s new CTS Coupe and CTS-V Coupe vehicles, slated to release in mid-summer. The app was tailored for the iPad to explore the spaces between print and web, offline and online content.
Cadillac’s key goals were to build excitement for the vehicles’ release, and to garner handraisers for additional information. To that end, a library of design, technology and cultural content was selected to align with a number of stories and aspects of Cadillac vehicles. This mash up allows the Cadillac brand to bring to life some of the more esoteric brand and design attributes of its vehicles with culturally-relevant content that its target audience is likelier to be engaged by than a press release with technical specs.