The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative. It’s a fact that a huge amount of resources are consumed in the coffee drinking process, starting with manufacturing paper cups to making the coffee. Today, the challenge will be launched to bring together people to solve this waste problem.

Shaun Abrahamson, cofounder of the Betacup project, says about the challenge:

Finding effective solutions to the disposable cup waste problem will be a challenge – a good solution will need to include product design, communications and incentives to change consumer behavior, and work within service and recycling infrastructures. We think this is an ideal task to present to a large global community of coffee drinkers, many of whom have likely thought about this issue and possible solutions.

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