Branding Italy’s Tuscany: PSFK Talks With Mirko Lalli

Branding Italy’s Tuscany: PSFK Talks With Mirko Lalli

PSFK got together with Mirko Lalli, Head of Marketing & Communication at Fondazione Sistema Toscana, the agency responsible for the re-branding of the Tuscany region.

Plus Aziz
  • 14 april 2010

The Tuscany region in central Italy, has taken up efforts to re-brand itself. With the end-goals of encouraging people to stay longer and purchase locally, the marketing campaign, aims to positively change perceptions of the area.

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