In Brief

PSFK talks to brands who have started creative agencies. This week, we look at Gin Lane Media.

Over the next few weeks PSFK will continue a weekly feature on on brands that have become agencies. Our goal is to see what kind of thinking and work these brand architects are putting into the market, and how their experience affects what kind of advice they give clients. No matter what types of services they offer as agencies all of them have one thing in common, they have already built a successful brand from the ground up. In addition to last week’s article featuring the Decon Creative Group, some of the people we will be talking to include Alife Creative (Alife brand), and Virtue (Vice brand).

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