Buy One Get One Bee
Save the bees is the core message being delivered by two current brand-led campaigns in the UK.
Back in March, New York City’s board of health voted to lift a ban and legalize beekeeping within the city limits, highlighting an understanding of the bee’s central role in shaping ecosystems and a growing desire to reverse the effects of colony collapse. Two new brand-led campaigns in the UK point to an expansion of this trend and its potential ability to influence consumer perception.
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