Buy One Get One Bee

Buy One Get One Bee
Advertising

Save the bees is the core message being delivered by two current brand-led campaigns in the UK.

Scott Lachut, PSFK Labs
  • 15 april 2010

Back in March, New York City’s board of health voted to lift a ban and legalize beekeeping within the city limits, highlighting an understanding of the bee’s central role in shaping ecosystems and a growing desire to reverse the effects of colony collapse. Two new brand-led campaigns in the UK point to an expansion of this trend and its potential ability to influence consumer perception.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.