Chalk-mented Reality City Guide

Chalk-mented Reality City Guide
Design

The Pavement magazine along with designer Emily Read have developed a universal set of chalk symbols for the homeless community, creating an analog city guide for navigating the streets.

Scott Lachut, PSFK Labs
  • 15 april 2010

Founded in 2005, the Pavement is a free magazine published in London and Scotland tailored to the homeless, providing resources and news related to services being offered in their respective area. Understanding the need to deliver information beyond the confines of the publication to a population with virtually no access to mobile technologies, in 2007 the Pavement enlisted the help of designer Emily Read. The end result was the development of a visual code – printed inside each issue – that anyone could use to communicate messages with their fellow community. By leaving simple, chalk symbols on the side of buildings and sidewalks, the ad hoc city guide informs a niche group of users about things like neighborhood safety, places to sleep and the availability of free food. Truly inspiring piece of analog innovation that brings real-time knowledge back to the streets.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.