Contextual Ads On Twitter: Promoted Tweets

Contextual Ads On Twitter: Promoted Tweets
technology

Following the rumblings of a new ad platform at this year's SXSW, Twitter has launched an ad system called "Promoted Tweets".

Paloma M. Vazquez
  • 14 april 2010

Following the rumblings of a new ad platform at this year’s SXSW, Twitter has launched an ad system called “Promoted Tweets.” The system intends to allow businesses to insert themselves into the conversation stream on Twitter, as it’s happening – and to ensure branded messages aren’t buried in the historical flow of Tweets from those you follow.  The ad system will also present Twitter with a revenue stream by which to monetize its model.

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