Creating Impossible Viral Videos And Intimate Viewing Experiences
David Karp and Ryan Trecartin explore how a site's environment influences communities, conversations, interactions, and the tone of content.
At Rhizome’s Seven on Seven event, Tumblr Founder, David Karp paired up with new media artist, Ryan Trecartin, to imagine better ways of interacting with online video aggregators such as YouTube.
They were interested in how a site’s environment influences communities, conversations, interactions, and the tone of content.
While current video aggregators encourage users to talk about the video, the team wondered whether it was possible for users to participate in curating the video narrative. Similar to how a community exists around a Wikipedia topic, could a community change, update, and nurture a video experience?