Crowdsourcing Album Art: The Johnny Cash Project
Rick Rubin was having a hard time deciding on the visual to accompany the single for Johnny Cash's final album, but Director Chris Milk luckily had an idea that matched the the artist's iconically defiant attitude - perfectly.
Producer Rick Rubin was having an understandably hard time deciding on the visual to accompany the single for Johnny Cash’s final album – American VI: Ain’t No Grave – the options for a posthumously released album tend to be rather limited given the sensitive nature of the release. Director Chris Milk luckily had an idea that matched the challenge – and the artist’s iconically defiant attitude – perfectly.
Milk and creative technologist Aaron Koblin pitched The Johnny Cash Project, a crowdsourced web film that allows fans to create original drawings based on archival frames of Cash, combined with animation. Pieced together in sequence and set to “Ain’t No Grave”, the artwork becomes an ever-evolving, abstract portrait. The project’s drawing tool allows contributors to illustrate over single frames of archival footage, undo or redo brush strokes, customize brushes and zoom in to perfect details.