A Hundred Lovers: Ad Agency As Record Label

A Hundred Lovers: Ad Agency As Record Label
technology

As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.

Paloma M. Vazquez
  • 2 april 2010

Diesel has launched an interactive video to support its spring/summer line.  The video is essentially a “cute” music video in which multiple dancers wearing various Diesel spring/summer line fashions snap their fingers, and step and sway to a choreographed dance. The song is titled “A Hundred Lovers”, by an artist named Josep (whom also appears in the video). As an element within the brand’s “Be Stupid” campaign, the online video allows viewers to interact by clicking on arrows corresponding to articles of clothing that may catch their eyes. In “stupid” fashion, you can also click on the arrow above the actors/dancers to learn about who they are and what makes them “stupid”.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.