As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.

Diesel has launched an interactive video to support its spring/summer line.  The video is essentially a “cute” music video in which multiple dancers wearing various Diesel spring/summer line fashions snap their fingers, and step and sway to a choreographed dance. The song is titled “A Hundred Lovers”, by an artist named Josep (whom also appears in the video). As an element within the brand's “Be Stupid” campaign, the online video allows viewers to interact by clicking on arrows corresponding to articles of clothing that may catch their eyes. In “stupid” fashion, you can also click on the arrow above the actors/dancers to learn about who they are and what makes them “stupid”.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)