Doc Martens Digital Campaign Reinvents Brand’s Punk Past

Doc Martens Digital Campaign Reinvents Brand’s Punk Past
technology

Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience.

Paloma M. Vazquez
  • 6 april 2010

Ever Fallen In Love

Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience.  Current artists reinterpreted classic songs associated with each of the five decades of the brand’s history, with tracks and videos available for free download at drmartens.com.  Tracks include the Noisettes covering Buzzcocks’ “Ever Fallen In Love”, and Cinematic Orchestra covering Jeff Buckley’s “Lilac Wine”.  Video content includes behind-the-scenes clips of the recording sessions and a documentary about the brand’s history.

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