Examining The Media Habits of 8-18 Year Olds

Examining The Media Habits of 8-18 Year Olds
technology

Between October 2008 and May 2009, the Kaiser Family Foundation surveyed a sampling of 8-18 year olds in the US about their media habits in a typical day - the reported numbers were rather staggering.

Scott Lachut, PSFK Labs
  • 16 april 2010

Between October 2008 and May 2009, the Kaiser Family Foundation surveyed a sampling of 8-18 year olds in the US about their media habits in a typical day. Approximately 2000 students answered a written questionnaire and another 700 kept detailed diaries of their usage, resulting in a comprehensive study that examines current consumption patterns, as well as tracking growth compared to similar research conducted in 1999 and 2004. While we expected to be surprised by some of the numbers reported, we weren’t prepared for just how media savvy (hungry) the next generation actually is. Highlights of the study’s findings follow below:

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