Today Ford has released images of the new 'Start' concept car set to debut at this year's Bejing Motor Show.

Today Ford has released images of the new ‘Start’ concept car set to debut at this years Bejing Motor Show. The car is a study of what a small urban vehicle from Ford might look like. J Mays, Ford’s Strategic Concepts Group vice president, Design, and chief creative officer remarks that the design philosophy for the Start Concept was one of making music, not noise.

The concept of simplicity can be found all around us, Mays explains. Endearing designs in architecture, home furnishings, appliances, transportation, or even a good screenplay are often similar in one respect – simplicity. Our vision was to look at a small car holistically, like slicing through an onion where every layer gave meaning, function, and substance to the next. As in nature, taking this approach creates beautiful, endearing objects.

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