Future Of Retail: Brands Controlling Distribution Channels

Future Of Retail: Brands Controlling Distribution Channels
Design

The European Union passed a ruling earlier this week that allows makers of goods to select where they will distribute their products, a potential hit to online retailers.

Scott Lachut, PSFK Labs
  • 22 april 2010

In a move that potentially slows the Internet’s ascendancy within the retail landscape, the European Union passed a ruling earlier this week that allows makers of goods with less than 30% market share to select where they will distribute their products. The decision follows heavy lobbying by luxury brands that wanted greater say over their presence and aesthetic, aspects that are difficult to control in non-branded online environments like Amazon and eBay. As a result, many premium brands may choose to only sell their products with retailers that maintain “brick and mortar” locations where customers can physically interact with products and staff in considered spaces.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.