In Brief

Google Maps' Street View feature is one of the most novel ways to explore the real world through a digital lens. What's next? Checking out your favorite stores and shops.

Google Maps’ Street View feature is one of the most novel ways to explore the real world through a digital lens. The service allows users to travel to places they’ve never seen in true, spacial reality or visually locate an address they’re trying to find.

In the past, business promotion was vastly limited to merely viewing building facades, nearby amenities and landmarks. But as geo-based devices direct the compass on our navigational experiences, window-shopping will likely soon follow.

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