Future Of Retail: iGroups Could Change Shopping Experience
Storefront Backtalk reports that Apple has applied for a patent on a new concept called iGroups.
Storefront Backtalk reports that Apple has applied for a patent on a new concept called iGroup. The application is designed for iPhone users to privately share information with others in their groups who happen to be in a very specific location, such as a store, concert or restaurant, or who have similar interests or shopping preferences.
The cross-communicative strategy linking iGroups could present a real benefit for the shopping experience.
Storefront Backtalk explains:
“The true advantage of the approach is in the discovery of online contacts who just happen to be there when you are. If a consumer goes to the mall with nine of her friends and they want to split up to divide and conquer the shopping, there are so many easier ways to communicate wirelessly. The iGroup idea only moves from mildly interesting to truly powerful when you factor in the discovery.”
The mindsets of community and discovery meld to form this powerful application, but what is the implication for retailers? Storefront Backtalk continues:
“Consumer A is shopping and trying to find something but doesn’t want to trust any of the store associates. The consumer blasts out a help message to the crowded mall, with iGroup searching for any match from anybody on any of that consumer’s various lists. After 15 seconds, it finds three matches. The discovered matches might potentially find it just as interesting to be ‘found.'”
Much like another game-changing Apple device we mentioned last week, iGroups could potentially reinvent the relevance of the modern-day sales associate, acting as complimentary shopping partner and aid.