Future Of Retail: iGroups Could Change Shopping Experience
Storefront Backtalk reports that Apple has applied for a patent on a new concept called iGroups.
Storefront Backtalk reports that Apple has applied for a patent on a new concept called iGroup. The application is designed for iPhone users to privately share information with others in their groups who happen to be in a very specific location, such as a store, concert or restaurant, or who have similar interests or shopping preferences.
The cross-communicative strategy linking iGroups could present a real benefit for the shopping experience.
Storefront Backtalk explains:
“The true advantage of the approach is in the discovery of online contacts who just happen to be there when you are. If a consumer goes to the mall with nine of her friends and they want to split up to divide and conquer the shopping, there are so many easier ways to communicate wirelessly. The iGroup idea only moves from mildly interesting to truly powerful when you factor in the discovery.”