Future Of Retail: In-Store Experiences Augmented With Exclusive Content

Future Of Retail: In-Store Experiences Augmented With Exclusive Content
Advertising

Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.

Scott Lachut, PSFK Labs
  • 26 april 2010

While the idea of mobile coupons has been bandied about for a long time, there hasn’t really been any successful campaigns integrated into the marketplace, likely due to the fact that these promotions required on-the-spot, impulse purchases and by themselves weren’t effective incentives to actually get people in the door. But with the introduction of ubiquitous mobile networks and the evolution of opt-in, location-aware services, the question of where is being to look like “what do you need now that you’re already there?” For a social-game like foursquare, that might be free drinks for you and your five friends at the bar or for Starbucks stores, it’s easy, one-click ordering for the music playing overhead.

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