Future Of Retail: Next-Besting Behavior

Future Of Retail: Next-Besting Behavior
Luxury

In light of a tough economic climate, many shoppers have adjusted to the high price of living through next-besting their purchasing behaviors.

Daniel Edmundson
  • 27 april 2010

In light of a tough economic climate, many shoppers have become sensitive to the high price of luxury and excessive living. To adjust to the environment, many consumers have relied on the pursuit of next besting–selecting an alternative product that is similar in every way but price.

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