Future Of Retail: Next-Besting Behavior
In light of a tough economic climate, many shoppers have adjusted to the high price of living through next-besting their purchasing behaviors.
In light of a tough economic climate, many shoppers have become sensitive to the high price of luxury and excessive living. To adjust to the environment, many consumers have relied on the pursuit of next besting–selecting an alternative product that is similar in every way but price.
Without compromising the style, quality and standard of existing product or supply, many brands have embraced the movement.
Integer Pulse points out businesses that are doing it well:
ALL-CLAD d5 COOKWARE
All-Clad d5 Cookware was introduced as a new line at Williams-Sonoma, but it’s about 30 percent cheaper than standard All-Clad and touted as advanced technology cookware. Consumers know All-Clad is a good investment, but getting essentially the same brand at a great deal — that’s something they’ll buy into.