Future Of Retail: Selling Transparency

Future Of Retail: Selling Transparency
Design

Vegetarian restaurant Otarian is taking a bold step towards transparency, displaying the carbon footprint of every item on its menu.

Scott Lachut, PSFK Labs
  • 29 april 2010

New vegetarian restaurant chain, Otarian, opened its first location in New York City earlier this week, placing its sustainability and eco-friendly values front and center – the carbon footprint of every item it serves is clearly displayed on the menu. The idea is to educate its customers about the environmental impacts of what they eat and encourage them to reduce the amount of meat in their diet by showing the amount of carbon saved by selecting veggie options over comparable meat-based dishes. In an effort to further this agenda, the company sources locally whenever possible, going so far as to forgo the use of air freight for any ingredients that needs to shipped across the globe. Otarian has also undertaken a holistic approach to their restaurant that goes beyond food, incorporating recycled materials into the store design wherever possible.

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