Future Of Retail: The Impact Of The iPad
The iPad is still a fairly new invention, but many are already acknowledging the ways in which the device could ultimately shape the retail landscape for today's shoppers.
The iPad is still a fairly new invention, but many are already acknowledging the ways in which the device could ultimately shape the retail landscape for today’s shoppers.
As AdAge discusses, only a handful of consumer brands currently offer iPad-specific applications–Gilt.com, Gap and eBay among them–but the thinking behind their design, features and functionality speak to the manner in which future retail experiences may be conducted. As brands like Puma plan to better integrate the iPad into the physical, in-store experience, many industry executives see the device acting as a virtual sales assistant, providing new information, data and reviews for the individual shopper, either at home or at a retail location.
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