As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.

As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's “Replay” integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.

Developed by TBWA\Chiat\Day, the documentary-style branded content series re-staged classic games between high school sports teams 15 years after they took place – as recounted by the players themselves, several of whom are now professional athletes. Originally conceived as five webisodes (produced by Caviar Content), the show was picked up by Fox Sports Net in the fall and is now in its second season.

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