GE is creating a low power and long lasting LED bulb as a replacement for the 40 watt bulb.

GE is developing a new LED bulb with an aim to replace the traditional 40 watt bulb, ubiquitous in American households. The LED bulb consumes only 9 watts of energy, while producing the same amount of light as the 40 watt bulb and is rated to last for 17 years.

The claw like fingers grasping the bulb enables it to disperse the light given off, rather than focusing on a spot. Like other LEDs, it doesn’t contain harmful mercury and runs cooler than conventional light bulbs.

The LED bulb, which will come out this fall, is likely to cost around $50.

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