Good Brands Report 2010: Nintendo (#10)

Good Brands Report 2010: Nintendo (#10)
technology

PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.

Dan Gould
  • 21 april 2010

10 psfk gbr 2010 thumbnail nintendo

10 psfk good brands report 2010 nintendo

Nintendo has proved itself worthy of being a good brand by providing tools that are versatile and useful beyond their prime intent, allowing for imaginative re-purposing. By re-imagining the gaming console with Wii, the company has attracted both gamers and audiences on the periphery to embrace the brand. With its strategic partnership with Netflix, Nintendo has been able to grow beyond the gaming category, as a more expansive entertainment brand.

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