Good Brands Report 2010: Foursquare (#9)
PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.
From the Good Brands Report 2010:
Foursquare has become one of the fastest growing mobile brands, as it strives to create a more integrated social ecosystem within cities. By elusively combining location-based tracking with user reviews, the practical application takes on a gamer’s mentality to “check-in” for greater exposure to new and familiar locales.
By partnering with Bing to bolster its data stream, and relying on users to enhance their experiences through tiered “superpower” privileges, the brand attempts to improve how we live our daily lives using social progress as its currency. The app propels its users to achieve in an online world by doing it in the offline, allowing the individual to connect to like-minded communities, groups and interests.