In Brief

PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.

From the Good Brands Report 2010:

Ace Hotel brings a new spin on the hospitality industry, using the theme of storytelling and collaboration in each of its four locations.

Celebrating local design and engagement, each interior and environment is individually curated by nearby artists and agencies, building a strong consciousness and community around its geography. Through relevant partnerships with niche businesses like Opening Ceremony, Project No. 8 and Stumptown, as well as providing space for community activities and events, the hotel has re-branded the experience of the overnight stay, making it a destination for like-minded visitors seeking more authentic, personal accommodations at an affordable price.

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