Good Brands Report 2010: Apple (#2)
PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.
From the Good Brands Report 2010:
Apple’s positioning in the imagination and innovation categories solidify its standing as a true game-changer. The brand’s commitment to top-line thinking and new product design not only drives user engagement—it defines it. As with the introduction of the iPad, improved iPhones and iPods, the brand creates its own categories, reigniting demands and motivating consumers to follow.