In Brief

PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.

From the Good Brands Report 2010:

Google continues to help users determine how they frame the connected world. With an ongoing stream of free applications and the extension of services onto devices with its Android OS, the company inspires its users through improved access and un- limited openness. The streamlining and sharing of Google Docs, Buzz and Wave helps users to access a cloud of collaborators by transforming like-minded groups and interests into communities.

Google has become increasingly agile with quick developments to real-time queries in areas like public health information, as well as improved upon innovations in television entertainment.

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