Good Brands Report 2010: IKEA (#6)
PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.
From the Good Brands Report 2010:
IKEA is showing a growing commitment to facilitating social good by creating more sustainable products and acting as a platform to help the community. From their solar-powered desk lamps to a contest encouraging aluminium recycling, the company is taking real steps to help better manage the world’s resources.
A number of marketing campaigns, both physical and digital, have also provided useful benefits for their customers. A guerrilla ad campaign saw IKEA furnishing a Parisian subway stop with their furniture, and when local creatives from Hamburg were evicted from their studio, IKEA allowed them to temporarily work in their store and explore the environment.