Good Brands Report 2010: Jamie Oliver (#3)
PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.
From the Good Brands Report 2010:
Jamie Oliver has quickly become the face of a revolution in healthy eating. His vision of a better diet earned Oliver a TED Prize for initiating new awareness around the way children eat, especially in public schools. His campaign to improve meals in schools raised over $1 billion to the UK system, as he spends time educating American children in the Jamie Oliver’s Food Revolution USA TV show.
Oliver, as a brand, appeals to better psychological and physical habits and consumers trust his strong sense of generosity, altruism and positivity as their global advocate. The success of his approach to healthy eating owes a great deal to disruptive media and public visibility. As an author, television show host and mobile application steward, he owns a personal brand of better habits, integrating them into the realities of the day. The knowledge he promotes is shared and intended to cultivate community, which builds long-term value in a way that consumers can understand and appreciate.