Good Brands Report 2010: MIT (#4)
PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.
The Massachusetts Institute of Technology (MIT) is a leading university that has bridged its history of collaboration with imagination into consumers’ daily activities. With its student-generated “lab” programs, recent innovations have improved people’s abilities to track personal and behavioral data, while realizing where objects come from and where they go. The Institute’s SourceMap application allows consumers to geographically track every component of their product origins to evaluate carbon offsets, while MIT’s SENSable City Lab focuses on providing a real-time trail of where trash goes after it is thrown out.