PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.

From the Good Brands Report 2010:

Nike has reemerged as an imaginative leader, incorporating real aspirational qualities that make its products and services better. Whether its with dreamy anime advertising or social apps that allow users to make location-based games and travel guides of their city run, Nike understands, anticipates, and inspires the de- sires of its broad consumer base. As a brand that has long stood for individual freedom and expression, they have recently worked to act as a complimentary partner, allowing users to closely customize their preferred fitness experiences with apps, equipment and product explorations. In essence, they have put their most passionate consumers in charge of developing and evolving the brand.

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