PSFK and the Purple List present our annual list of ten brands with a penchant for imagination, innovation, environmental responsibility and social consciousness.

Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness.

Their products and services don’t just serve a basic need, but instead help as a tool to improve people’s lives. Several companies have stayed strong, maintaining their positions from last year with continued innovation, while others on the list have jumped into prominence through offering creative solutions and ground breaking new business models.

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