(Interview) The Symbiotic Business Cycle Of New York’s Rochambeau x Proof 7

(Interview) The Symbiotic Business Cycle Of New York’s Rochambeau x Proof 7
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Rochambeau is Egyptian for the childhood game of rock-paper-scissors, a name that seems to mirror the dynamic trio of creatives who created the fashion label.

Kat Popiel
  • 28 april 2010

Rochambeau is Egyptian for the childhood game of rock-paper-scissors, a name that seems to mirror the dynamic trio of creatives who created the fashion label, but was actually chosen as emblematic of the concept of chance.  They met in 2007 at a Parsons senior thesis show, bonding over a passion for design and distinctive visions on how they wanted to contribute to the future of menswear design.  Michael Velker, the label’s Creative Director back then had just won the Golden Thimble Award at the prestigious art college, graduating to work with esteemed high-end brands such as Marc Jacobs, Helmut Lang and Ermenegildo Zegna. Connecting with Joshua Cooper and Laurence Chandler, Directors at print production agency, Proof 7,  Rochambeau has been hailed as one of the critically acclaimed fashion labels to be released today.

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