PSFK recently had a chance to speak with Threadless' Cam Balzer, VP of Marketing, on the eve of Threadless' 10th anniversary.

PSFK recently had a chance to speak with Threadless‘ Cam Balzer, VP of Marketing, on the eve of Threadless’ 10th anniversary. While best known as a t-shirt company, Chicago-based Threadless began crowdsourcing its t-shirt designs since its inception in 2000, even before the term “crowdsourcing” was coined. Threadless’ designs are sourced from their ongoing open-call for submissions from a worldwide community of artists and designers. Once submitted, their community of over 1 million members cast votes to decide which designs become Threadless t-shirts.

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