(Interview) Threadless On Their 10-Year Anniversary
PSFK recently had a chance to speak with Threadless' Cam Balzer, VP of Marketing, on the eve of Threadless' 10th anniversary.
PSFK recently had a chance to speak with Threadless‘ Cam Balzer, VP of Marketing, on the eve of Threadless’ 10th anniversary. While best known as a t-shirt company, Chicago-based Threadless began crowdsourcing its t-shirt designs since its inception in 2000, even before the term “crowdsourcing” was coined. Threadless’ designs are sourced from their ongoing open-call for submissions from a worldwide community of artists and designers. Once submitted, their community of over 1 million members cast votes to decide which designs become Threadless t-shirts.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits