Jimmy Choo Launches Foursquare Treasure Hunt

Jimmy Choo Launches Foursquare Treasure Hunt
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First there were QR Code scavenger hunts, now luxury shoe company Jimmy Choo is rolling out The ‘Jimmy Choo Trainer Hunt’.

Laura Feinstein
  • 28 april 2010

First there were QR Code scavenger hunts, now luxury shoe company Jimmy Choo is rolling out The ‘Jimmy Choo Trainer Hunt’. Using location-based social media tool Foursquare, Choo has created a real-time “treasure” hunt around London. The concept behind the promotion? Over the next few weeks, one pair of Jimmy Choo trainers will “use” Foursquare to check-in at points around London and send real-time updates so participants can locate them. The trainers can also be followed on Twitter and Facebook. Those who reach the venue in time to catch the Choos will be able to keep them. While a similar idea was involved in Rachel Nasvik’s handbag hunt last summer, Choo’s use of Foursquare  is one of the first times a major brand has utilized this new medium- as well as offered up such a valuable prize.

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