Levi’s And The High-End Hipster

Levi’s And The High-End Hipster

Will a high-end pair of Levi's lure premium denim fans?

Daniel Edmundson
  • 20 april 2010

As we’ve pointed out in the past, Levi’s has long pursued a particular kind of consumer. Smart thinking, in a way, of knowing your target audience, but will a high-end price still lure the hipster masses?

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