Will a high-end pair of Levi's lure premium denim fans?

As we’ve pointed out in the past, Levi’s has long pursued a particular kind of consumer. Smart thinking, in a way, of knowing your target audience, but will a high-end price still lure the hipster masses?

The Wall Street Journal picked up on the company’s recent introduction of a premium line of $198 jeans. With a new flagship boutique in London, and a generative base that has produced a 17% raise in revenues from last quarter, Levi’s is looking to position itself as an authentic supplier of the hipster elite.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in