Will a high-end pair of Levi's lure premium denim fans?

As we've pointed out in the past, Levi's has long pursued a particular kind of consumer. Smart thinking, in a way, of knowing your target audience, but will a high-end price still lure the hipster masses?

The Wall Street Journal picked up on the company's recent introduction of a premium line of $198 jeans. With a new flagship boutique in London, and a generative base that has produced a 17% raise in revenues from last quarter, Levi's is looking to position itself as an authentic supplier of the hipster elite.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in