Levi’s x Facebook: Likeminded Social Shopping

Levi’s x Facebook: Likeminded Social Shopping
technology

Levi's has integrated the newly launched Facebook "like" functionality into their e-commerce site, creating a social shopping experience.

Kyana Gordon
  • 23 april 2010

Levi’s has integrated the newly launched Facebook “like” functionality into their e-commerce site, creating a social shopping experience. Each product is paired with a “like” button, allowing views of who on Facebook likes the item, along with their profile photos. Taking the Facebook connect integration one step further, the brand built a “Friend Store”, where shoppers who are logged into Facebook can see a list of their friends’ favorite Levi’s products and seamlessly shop with their friends and share your online shopping decisions.

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