Luxury goods company LVMH has announced it will develop resorts using the name of its Bordeaux winery, Cheval Blanc.

Luxury goods company LVMH has announced it will develop resorts using the name of its Bordeaux winery, Cheval Blanc. A concept was rolled out at the French ski resort Courchevel in 2006 and two more are scheduled for 2012 in Oman and Egypt. LVMH will run the resort under a manager contract similar to other luxury chains such as the Ritz-Carlton. The hotels will showcase its brands as visitors will be able to purchase Dior and Louis Vuitton merchandise. This sounds like a natural transition as more luxury brands pursue alternate projects for growth while staying consistent with brand heritage and increasing their presence globally.

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