LVMH To Open More Luxury Resorts

LVMH To Open More Luxury Resorts
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Luxury goods company LVMH has announced it will develop resorts using the name of its Bordeaux winery, Cheval Blanc.

Prince Conley
  • 13 april 2010

Luxury goods company LVMH has announced it will develop resorts using the name of its Bordeaux winery, Cheval Blanc. A concept was rolled out at the French ski resort Courchevel in 2006 and two more are scheduled for 2012 in Oman and Egypt. LVMH will run the resort under a manager contract similar to other luxury chains such as the Ritz-Carlton. The hotels will showcase its brands as visitors will be able to purchase Dior and Louis Vuitton merchandise. This sounds like a natural transition as more luxury brands pursue alternate projects for growth while staying consistent with brand heritage and increasing their presence globally.

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