Magazine Uses Scents Not Words
A magazine features no visual images, only scents which are released when the paper is rubbed.
The current issue of Mono Kultur Magazine features Norwegian scientist, artist and scent expert Sissel Tolaas. Mono.kultur #23 has no visual images, only 12 scents literally printed into the magazine with a technique called Micro-encapsulation. The scents are released when the reader rubs the paper.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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