Celebrated writer and thought leader Malcolm Gladwell is deliberately absent from the social media landscape. The Globe and Mail spoke with Gladwell to gauge his perspective on social media, and to understand why he hasn't capitalized on it to promote his work.

Celebrated writer and thought leader Malcolm Gladwell is relatively – and deliberately – absent from the social media landscape. His blog posts are biannual, his Facebook page is void of content and his Tweets are few and far between. The Globe and Mail spoke with Gladwell during his recent trip to Vancouver to gauge his perspective on social media, and to understand why he hasn't capitalized on it to promote his work.

While Gladwell's overall assessment is that the balance of social media's innovation is a net good, he also believes it bears some deficiencies;

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