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Malcolm Gladwell On Social Media

Malcolm Gladwell On Social Media
technology

Celebrated writer and thought leader Malcolm Gladwell is deliberately absent from the social media landscape. The Globe and Mail spoke with Gladwell to gauge his perspective on social media, and to understand why he hasn't capitalized on it to promote his work.

Paloma M. Vazquez
  • 6 april 2010

Celebrated writer and thought leader Malcolm Gladwell is relatively – and deliberately – absent from the social media landscape. His blog posts are biannual, his Facebook page is void of content and his Tweets are few and far between. The Globe and Mail spoke with Gladwell during his recent trip to Vancouver to gauge his perspective on social media, and to understand why he hasn’t capitalized on it to promote his work.

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