NBC Brings Behavior Placements Into Programming

NBC Brings Behavior Placements Into Programming
technology

NBC Universal has begun to implement storylines intended to influence viewers to adopt actions they see modeled in their favorite shows.

Daniel Edmundson
  • 12 april 2010

Many of us in the creative world know well the practice of product placement–the intended peripheral marketing technique that embeds branded goods and services into regular broadcasts and programming.

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