NBC Brings Behavior Placements Into Programming

NBC Brings Behavior Placements Into Programming

NBC Universal has begun to implement storylines intended to influence viewers to adopt actions they see modeled in their favorite shows.

Daniel Edmundson
  • 12 april 2010

Many of us in the creative world know well the practice of product placement–the intended peripheral marketing technique that embeds branded goods and services into regular broadcasts and programming.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.